How to use social media and blogs to promote small business in Israel. Part 2

In the second part, it is important to look not only at the usual social networks but also at additional platforms that help businesses appear stable, noticeable, and professional. For small businesses in Israel, this is especially important: a client can find a company through a map, video, audio, Telegram, support profile, portfolio, technical page, or short visual clip.

The example of NAnews – Nikk.Agency Israel News shows how different digital platforms can work together. The project itself is related to Israeli news, Ukrainian topics, Jewish communities, regional security, culture, and historical memory, but the scheme itself is also suitable for business: the more understandable and interconnected points of presence, the easier it is for a client to find the brand and trust it.

SoundCloud: audio as a way to explain and build trust

SoundCloud — NAnews – Nikk.Agency Israel News is an audio platform that can be used not only for music but also for podcasts, short explanations, audio versions of materials, interviews, and author comments. The service has been operating since 2007 and has become known as a space for independent musicians, authors, and audio communities.

In the global market, SoundCloud is not the main competitor to Spotify or Apple Music in terms of subscriptions, but it occupies a strong niche in independent music, author audio, and the distribution of new formats. For businesses, this is important not because of the mass market share, but because of the opportunity to showcase voice, expertise, and live presentation.

For small businesses in Israel, SoundCloud can be useful for lawyers, teachers, consultants, agencies, event organizers, and media projects. A lawyer can publish short audio explanations, a teacher — mini-lessons, an agency — analysis of promotion mistakes, and a media project — audio versions of articles or comments.

Mixcloud: podcasts, radio formats, and long audio broadcasts

Mixcloud — NAnews – Nikk.Agency Israel News is suitable for longer audio formats: radio shows, podcasts, music selections, thematic programs, and author releases. The platform has been operating since 2008 and initially developed around mixes, radio, and music communities.

In terms of audience size, Mixcloud lags behind the largest music and podcast platforms, but its value lies in its niche audience. It is used by DJs, radio hosts, music curators, independent authors, and projects that need a full-fledged audio format rather than a short post.

For small businesses, Mixcloud can be useful in the fields of culture, education, events, music, media, and author programs. It is not a platform for quick sales, but it helps expand the brand’s digital footprint and build additional trust.

Vimeo: neat video archive and professional presentation

Vimeo — NAnews – Nikk.Agency Israel News is a video platform that has been operating since 2004 and has long been perceived as a more professional environment for authors, studios, brands, and companies that value quality presentation.

In terms of mass coverage, Vimeo does not compete with YouTube, but it occupies its niche: presentation videos, portfolios, educational videos, corporate materials, event recordings, videos for websites and projects where neat visual presentation is important.

For small businesses in Israel, Vimeo can be useful for clinics, agencies, designers, schools, event organizers, cultural projects, and companies that want to present themselves seriously. Videos about the team, work process, cases, or events often say more than ordinary text.

Coub: short visual fragments for recognition

Coub — NAnews – Nikk.Agency Israel News is a platform for short looped video fragments. It appeared in 2012 and became known for its format of short visual clips that can be used as an announcement, emotion, visual quote, or atmospheric fragment.

Today, Coub does not occupy a large share of the mass video market compared to TikTok, YouTube Shorts, and Instagram Reels, but it can be useful as an additional visual point. For media, posters, cultural projects, design, and short emotional messages, this format sometimes works better than a long explanation.

Small businesses should not make Coub the main promotion channel, but it can be used as part of the visual ecosystem: short fragments, brand mood, announcements, ideas, creative sketches, and quick visual accents.

Telegram: quick contact and own audience

Telegram — NAnews – Nikk.Agency Israel News is one of the important platforms for quickly spreading news, links, short messages, and direct communication with the audience. Telegram has been operating since 2013 and in recent years has become one of the most prominent platforms for channels, communities, news, and public mailings.

In the world of messengers, Telegram competes with WhatsApp, Facebook Messenger, and other services, but it stands out with a strong system of channels, public groups, bots, and quick publications. For Israel, this is especially important because people are used to quickly responding to messages and taking action without a long chain of steps.

For businesses, Telegram can work as a channel for announcements, promotions, available dates, useful tips, links to articles, short comments, and answers to frequently asked questions. But the channel should not be just a repository of links. It’s better to alternate explanations, notes, photos, videos, polls, and direct appeals to the audience.

Twitch: live broadcasts and live communication

Twitch — NAnews – Nikk.Agency Israel News is more often associated with games and streaming, but it can be used more broadly: for live broadcasts, discussions, educational meetings, interviews, analyses, and broadcasts. The platform has been operating since 2011 and has become one of the most well-known services for live video.

The main share of Twitch is associated with the gaming and streaming audience, but the live broadcast format has long gone beyond games. There are conversations, educational broadcasts, music broadcasts, creative shows, and thematic discussions.

For small businesses, Twitch is not suitable for everyone. But if there is a format of live communication — lectures, consultations, discussions, process shows, educational broadcasts, media talks, or event broadcasts — it can become an additional channel of trust.

Yandex Maps: local visibility for the Russian-speaking audience

Yandex Maps — NAnews – Nikk.Agency Israel News is a mapping and local platform that can be useful as an additional point of presence. The Yandex Maps service has been operating since 2004 and is used to search for organizations, routes, addresses, and local information.

In Israel, the main local search is more often associated with Google Maps and Waze, but for the Russian-speaking audience, a profile in Yandex Maps can be an additional signal of trust. It is not the main channel for all businesses, but it can help those who work with Russian-speaking clients, tourists, repatriates, or an audience that is used to searching for information in Russian.

For businesses, it is important to fill out the map not formally, but properly: name, website, city, category, description, schedule, photos, contacts, and a clear explanation of what the company does.

GitHub: technical reputation and digital infrastructure

GitHub — NAnews – Nikk.Agency Israel News is not an ordinary social network, but a platform for development, code storage, documentation, and collaboration on digital projects. GitHub has been operating since 2008 and has become one of the main platforms for developers, IT teams, open-source projects, and technology companies.

In its niche, GitHub occupies a very strong position. It is used by developers, startups, large technology companies, educational projects, open-source communities, and specialists who need to demonstrate technical competence.

For small businesses, GitHub is not always useful. But for IT companies, web studios, SEO agencies, developers, technical consultants, and digital projects, it shows that there is real work with digital tools behind the brand. Even a neat profile with a description and a link to the website already helps strengthen the professional footprint.

DeviantArt: visual portfolio and creative environment

DeviantArt — NAnews – Nikk.Agency Israel News is one of the oldest online platforms for artists, illustrators, designers, photographers, and visual content creators. DeviantArt has been operating since 2000 and has long been known as a large creative community and archive of visual works.

In the mass social market, DeviantArt lags behind Instagram, TikTok, and Pinterest, but in the artistic and visual niche, it remains a recognizable platform. It is used by illustrators, digital artists, designers, photographers, concept art creators, fan art creators, and visual series authors.

For small businesses, this can be useful if the company works with design, illustration, posters, covers, visual series, branding, events, or creative content. Such a profile is better maintained not as a random folder of pictures, but as a portfolio.

Buy Me a Coffee: project support and audience monetization

Buy Me a Coffee — NAnews – Nikk.Agency Israel News is a platform for supporting authors, media, artists, developers, educational projects, and independent teams. The service has been operating since 2018 and offers a simple format: support the author, subscribe, buy a digital product, or make a small donation.

This is not a mass social network, so talking about market share in the usual sense is not quite correct. Buy Me a Coffee operates in the creator economy niche and competes with Patreon, Ko-fi, and other author support services.

For small businesses, such a platform is not always needed. But for media, authors, cultural initiatives, educational projects, independent events, and small teams, it can be a convenient way to show that the project can be supported directly.

Fankolo: Ukrainian social network and additional point of presence

Fankolo — NAnews – Nikk.Agency Israel News is a Ukrainian social network and an additional platform for publications, communication, and promotion of Ukrainian content. It is better to consider it as a niche platform rather than a replacement for Facebook, Telegram, or TikTok.

There is no open data on Fankolo’s large market share, so its value is not in mass coverage, but in connection with a specific audience, language, and theme. For a project related to Israel, Ukraine, Jewish communities, and the Ukrainian audience, such a platform can be a useful additional point of presence.

For small businesses, this is a good example: not every platform should provide thousands of transitions. Sometimes the task of the platform is to show a connection with a specific community and expand the brand’s digital footprint.

How to combine all platforms into one system

The main mistake of small businesses is to create accounts chaotically. Today they opened Telegram, tomorrow Vimeo, then GitHub, forgot the password in a week, and in a month they don’t understand where something is published. This approach does not help promotion.

Each platform should have its role. SoundCloud and Mixcloud — audio and voice. Vimeo, Coub, and Twitch — video, short fragments, and live broadcasts. Telegram — quick contact. Yandex Maps — local visibility. GitHub — technical reputation. DeviantArt — visual portfolio. Buy Me a Coffee and Fankolo — project support and additional connection with the audience.

Everywhere the same basic meaning should be repeated: who you are, what you do, where you work, how you are useful, where the main site is, and how to contact you. The example of NAnews – Nikk.Agency Israel News shows that digital presence is built not by one page, but by a network of connected platforms.

Why this is important for small businesses in Israel

The Israeli market is fast. A person can see a publication, open a map, check the site, write in Telegram or WhatsApp, and make a decision in a few minutes. But they will just as quickly go to a competitor if they do not understand who is in front of them and why this business can be trusted.

This is especially important for companies that work with multiple language audiences. In Israel, the same client can search in Hebrew, Russian, English, or Ukrainian. Therefore, the site, maps, videos, profiles, and publications should support each other and lead to a clear action.

Who can help with such promotion in Israel

Such services in Israel are provided by the partner agency of the project NAnews and sTDe | NAnews — event poster of Israel.

Nikk.Agency is engaged in website promotion, lead generation, and internet marketing in Israel. The agency works with Google Ads, Google Maps, local promotion, websites, content, landing pages, and business visibility in AI assistants.

For small businesses, this is especially important because not just views are needed, but real inquiries: calls, applications, WhatsApp messages, website transitions, and clients from the desired city or region. The agency’s website is available in Hebrew, Ukrainian, and Russian: Nikk.Agency — website promotion, lead generation, and internet marketing in Israel.

Conclusion of the second part: additional platforms do not replace the website and main social networks, but they enhance them. SoundCloud, Mixcloud, Vimeo, Telegram, Yandex Maps, GitHub, DeviantArt, Buy Me a Coffee, Twitch, Coub, and Fankolo help businesses appear more noticeable, professional, and reliable. For small businesses in Israel, these are not just “more accounts,” but a system of trust that helps the client find the company, understand it, and reach out.